Years ago we began developing this flavor profile to use in our BBQ rubs but soon found that it has uses in almost any recipe in varying amounts.

Now that we’ve integrated it into our recipes we are now noticing famous chefs like Bobby Flay, Ina Garden, etc. adding this to many of their competition recipes.

If you’ve found your way here, you’ve probably purchased a couple of packets and wondering where to get started.   Following is a short video that explains just that.